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                華職教育| 收藏本站
                “十二五”高職你要怎麽殺他高專規劃新教材
                電子商務英劍仙語(雙色)
                主       編: 劉靖 於慧焱
                定       價: ¥33.0元
                書       號: 978-7-307-08339-4
                印  刷  色: 雙色
                出  版  社: 武漢大學出版社
                出版時間: 2016-05-01 00:00:00.0
                圖書分類

                普通】高等教育

                高等職業█教育

                中等職業這裏到底是上古哪個大能者留下教育

                • 目錄
                • 內容簡介

                Unit 1  Introduction to E-commerce

                Text A  What’s Ecommerce?

                Text B  Ecommerce: Implications for Business in the 21st Century

                Text C  The Business Planning Phase

                 

                Unit 2  Enterprise and E-commerce

                Text A  How Business-to-Business Works

                Text B  Google Is Adding Major Libraries to Its Database

                Text C  The Impact of E-commerce on Traditional Retailing Systems

                 

                Unit 3  Internet and World Wide Web

                Text A  What is Internet?

                Text B  World Wide Web

                Text C  Web and E-business

                 

                Unit 4  E-commerce Website

                Text A  How to Build a Website

                Text B  Usability of the E-commerce Website

                Text C  The Promotion and Maintenance of a Website

                 

                Unit 5  Business Models of E-commerce

                Text A  Business-to-Consumer E-commerce

                Text B  Understanding B2C E-commerce

                Text C  Business-to-Business and Consume-to-Consumer E-commerce

                 

                Unit 6  The Internet Marketing

                Text A  The Internet Marketing

                Text B  Web Advertising

                Text C  E-Marketing Planning

                 

                Unit 7  The Security of E-commerce

                Text A  Security of Ecommerce

                Text B  Public key Cryptography

                Text C  E commerce Security Issues

                 

                Unit 8  Payment System for E-commerce

                Text A Electronic Payment

                Text B E-payment on the World  Wide Web

                Text C E-Bank

                 

                Unit 9  Marketing Strategy for E-commerce

                Text A  E-marketing Strategies

                Text B  Applying the Marketing Mix to Ecommerce

                Text C  If You Dont Have Customers  TrustYou Wont Get Their Money

                 

                Unit 10  The Internet Affects Certain Industries

                Text A  Financial Services Online

                Text B  Education and Entertainment Online

                Text C  The Development and Future of E-commerce 

                 

                Appendix   Reference Version (節選)

                Appendix   Vocabulary

                本書是依▲據《國家中長期教育改革和發展規劃綱要(2010—2020年)》的指導精神,並結合教育部最新頒布的教學指導要求及高職高專學校教學特點 他編寫而成。全書共無疑要屬魁鬥分為10個單元,分別從電子↓商務簡介、企業和電子商務、因特網 砰和萬維網、電子商務網站、電子商務的商務範例、因特網銷售、電子商務安全、電子支付 臉色肅穆體系、電子商務網絡營銷策略、因特網影響某些企業等方面,由淺入深、系統全面地介紹了電子商務及相關專業的知識。每一離火之晶單元都通過3篇課文向讀者講解電子商務的相關知識和概念語氣平淡,在每篇課文後,新單詞和詞組可使▂讀者積累基本專業詞匯;難句講解能培養讀者的閱讀理解能力;課後習題可以有效地鞏固讀者的學習成果;附錄中的課文翻譯能夠幫助讀者更好地理解本書中所講的知識。

                本書既々可作為高職高專院校電子商務專來這業教材,也可作【為成人院校和職業技能學校培訓教材,還可供∞電子商務相關從業人員參考閱讀。

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